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  1. Welcome to Planning Portal
  2. Services and information
  3. Commercial Opportunities
  4. Advertising
  5. Tips for measuring the success of your advert

Advertising

Tips for measuring the success of your advert
  1. Advertising on the Portal
  2. Content marketing partnerships
  3. Sponsored content
  4. Advert specifications
  5. Advert sizes - Banner
  6. Advert sizes - Inline
  7. Advert sizes - Mobile
  8. Mini guide advert
  9. Newsletter adverts
  10. Tips for advert design
  11. Tips for measuring the success of your advert

Useful links

Advert specifications

Media Pack

Advertising with the Planning Portal could help your business, download our media pack to find out more information.

Download our media pack (https://ecab.planningportal.co.uk/uploads/media_pack.pdf)

Download our media pack

    Tips for measuring the success of your advert

    For tracking the click throughs to your site from a HTTPS source, we would suggest setting up a tracked campaign using Google Analytics UTM parameters.

    Guidance on how to do can be found below:

    • Google Analytics guidance1
    • URL builder2.

    Planning Portal use Google Ad Manager to manage onsite advertising. When you advertise with us, we provide monthly performance reports so you can track the effectiveness of your campaign.

    1. https://support.google.com/analytics/answer/1033867?hl=en
    2. https://ga-dev-tools.web.app/campaign-url-builder/


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      The Planning Portal is delivered by PortalPlanQuest Limited which is a joint venture between TerraQuest Solutions Limited and the Ministry of Housing, Communities & Local Government (MHCLG). All content © 2025 Planning Portal.

      The Planning Portal is delivered by PortalPlanQuest Limited which is a joint venture between TerraQuest Solutions Limited and the Ministry of Housing, Communities & Local Government (MHCLG). All content © 2025 Planning Portal.