Skip to content
Advertisement
Log in 
  • Do you need permission?
  • Planning
  • Building control
  • Services and information
  • England
  1. Welcome to Planning Portal
  2. Do you need permission?
  3. Common projects
  4. Shops
  5. I want to erect/change/alter a shop advert, fascia or projecting sign

Shops

I want to erect/change/alter a shop advert, fascia or projecting sign
  1. I want to change a residential building or land into a shop
  2. I want to convert a shop to a café, public house or takeaway
  3. I want to erect/change/alter a shop advert, fascia or projecting sign
Advertisement

I want to erect/change/alter a shop advert, fascia or projecting sign

All advertisements require Advertisement Consent either from the local planning authority unless it is automatically permitted by virtue of planning legislation. This is known as “deemed consent”

For example, many traditional, non-illuminated fascia signs and hanging signs are likely to have deemed consent subject to a number of conditions and limitations such as size.

If an advert meets all the criteria of deemed consent you will not require express consent from the Local Planning Authority.

Read 'Outdoor advertisements and signs: a guide for advertisers'1 for a detailed explanation of the planning regime for adverts and signs.

The specifics of deemed consent are detailed in Part 2 of The Town and Country Planning (Control of Advertisements) (England) Regulations2.

Because inappropriate adverts can harm an area visually (and even economically) many authorities have produced supplementary guidance on the design of suitable adverts and commercial signage.

Other adverts without deemed consent will require express advertisement consent from the local planning authority. If the building is listed you will also require Listed Building Consent.

The display of an advert without consent is a criminal offence, so you must always ensure that you have the appropriate consent, or the Local Planning Authority may take action to secure its removal, including prosecution.

You may also require the consent of the landlord or landowner.

Find a Trade Professional

Use our partner directories to find a planning or building professional to help with your project or development.

Find a professional (https://www.planningportal.co.uk/planning/planning-applications/find-a-trade-professional)

Find a professional


Useful links

Make an application (https://www.planningportal.co.uk/app/applications)

Make an application

Speak to an expert (https://www.planningportal.co.uk/permission/planning-guidance-service)

Speak to an expert

Studio Charrette consultancy calculator (https://www.planningportal.co.uk/permission/home-improvement/planning-consultancy-calculator)

Studio Charrette consultancy calculator

Sell your site with Land Match (https://www.planningportal.co.uk/permission/commercial-developments/sell-your-site)

Sell your site with Land Match
    1. https://www.gov.uk/government/publications/outdoor-advertisements-and-signs-a-guide-for-advertisers
    2. http://www.legislation.gov.uk/uksi/2007/783/part/2/made

    Disclaimer

    This is an introductory guide and is not a definitive source of legal information. Guidance is based on national rules, but additional local rules may also affect what permissions are needed. You should check if this is the case before applying or starting work.
    Guidance here relates to the planning regime for England, the policy in Wales may differ. If in doubt contact your local planning authority. Please note, local authorities may charge a fee for pre-application advice.
    Read our full disclaimer1.

    1. https://www.planningportal.co.uk/services/terms-and-disclaimer/terms-and-conditions


    • About the Planning Portal
    • Services and information
    • Help
    • Accessibility statement
    • Cookie notice
    • Website Terms and Conditions

      The Planning Portal is delivered by PortalPlanQuest Limited which is a joint venture between TerraQuest Solutions Limited and the Ministry of Housing, Communities & Local Government (MHCLG). All content © 2025 Planning Portal.

      The Planning Portal is delivered by PortalPlanQuest Limited which is a joint venture between TerraQuest Solutions Limited and the Ministry of Housing, Communities & Local Government (MHCLG). All content © 2025 Planning Portal.